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The Award-Winning Tour Specialist
Responsible Travel

Responsible Travel


Responsible travel is all about minimising the negative impact of travel on the environment, the way of life and the economy of a destination. At Wendy Wu Tours, we are committed to addressing this impact wherever possible without compromising your experience.

We believe that when visiting a place, it is important to not only feel, see, learn and experience, but to also give something back. We do this partly by supporting charities in Asia; and also by supporting local business and enterprise, for example including locally-owned restaurants and shops on our itineraries where possible. This is something that also enhances your holiday, as you get to taste more authentic local foods and see and learn about traditional crafts.

In addition, with Responsible Tourism in mind, for every person who travels with Wendy Wu Tours, we make a donation to a carefully selected charity based in the countries we operate. The following are some of the charities which we are proud to support:

Stepping Stone

With a mission to improve the education and welfare of disadvantaged students in China, this charity provides free English lessons to 4,000 students per week in migrant schools throughout Shanghai.

Visit: for more details.


KOTO is a not-for-profit restaurant and vocational training program based in Hanoi whose staff consists of former street children who receive training in catering and life skills.

Visit: for more details.


Our brochure contains material sourced from sustainably managed forests, certified in accordance with the PEFC (The Programme for the Endorsement of Forest Certification schemes).

Climate Care

In our UK office, we have guidelines in place to keep the usage of paper at a minimum, recycle most of the paper we use, are sourcing environmentally friendly office and marketing supplies wherever possible, and facilitate alternative and sustainable modes of transport to work.

Wendy Wu Tours has also teamed up with JP Morgan's Climate Care to enable our customers to offset some of the greenhouse gas emissions caused by their holiday and to play a part in tackling climate change. We ourselves are off-setting 10 tonnes of CO2 emissions every year to make up for some of the carbon footprint caused by our office.

Climate Care uses the money generated by this scheme to fund a portfolio of projects around the world that reduces emissions.