Since launching in 1998 we have received numerous awards.
We are proud winners of the Globe Travel Awards (the 'Oscars' of the travel world) best Specialist Operator for the past 14 years.
We are also delighted to have won the 'Best Travel Company to the Far East and Central Asia' for 10 years in a row - the largest and most influential poll of consumer opinion within the travel industry.
Best for Asia – Travel Weekly Hotlist Winner
We’re proud to announce that Wendy Wu Tours has been named #1 in Asia on the Travel Weekly Hotlist for Touring & Adventure! Recognized for our expert knowledge, in-depth itineraries, and pioneering spirit, this award reflects our dedication to delivering unforgettable journeys across China, Southeast Asia, and beyond. From ultra-premium Silk Road adventures to off-the-beaten-path experiences, we’re honored to be acknowledged as the top choice for exploring Asia.
British Travel Awards

The British Travel awards is the largest and most influential poll of consumer opinion within the travel industry and we are delighted to have won multiple times over the past few years.
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2024 - Best Travel Company to Far East & Central Asia and Bronze for Best Travel Company to Southeast Asia
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2023 - Best Travel Company to Far East & Central Asia and Silver for Best Travel Company to Southeast Asia
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21/2022 - Best Travel Company to Southern/ Southeast Asia and Best Travel Company to the Far East/Central Asia
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2020 - Best Escorted Tour Company, Best Holiday Company to Southeast Asia and Best Holiday Company to East & Central Asia
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2019 - Best Holiday Company to Southeast Asia and Best Holiday Company to East & Central Asia
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2016 - Silver Winner Holiday Company to East & Central Asia
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2015 - Bronze Winner Holiday Company to Southeast Asia and Best Holiday Company to East & Central Asia
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2014 - Best Holiday Company to East & Central Asia
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2013 - Best Holiday Company to Southeast Asia and Best Holiday Company to East & Central Asia
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2012 - Best Overall Tour Operator to East & Central Asia
Globe Travel Awards
Celebrating its 45th year in 2022, The Globe Travel Awards are the 'Oscars' of the travel world. We are extremely proud winners of the Globe Travel Awards 'Best Long Haul Specialist Operator' for the past 15 years.
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2025 - Best Long Haul Specialist Operator
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2025 - Best Premium Touring Company
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2024 - Best Long Haul Specialist Operator
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2023 - Best Long Haul Specialist Operator
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2023 - Best Premium Touring Company
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21/2022 - Best Long Haul Specialist Operator
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21/2022 - Best Premium Touring Company
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2020 - Best Long Haul Specialist Operator
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2019 - Best Long Haul Specialist Operator
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2018 - Best Long Haul Specialist Operator
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2017 - Best Long Haul Specialist Operator
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2016 - Best Long Haul Specialist Operator
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2015 - Best Long Haul Specialist Operator
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2014 - Best Long Haul Specialist Operator
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2013 - Best Long Haul Specialist Operator
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2012 - Best Long Haul Specialist Operator
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2011 - Best Long Haul Specialist Operator
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2010 - Best Long Haul Specialist Operator
Silver Travel Awards
The Silver Travel Advisor Awards celebrates the best travel companies for the over 50s and we're thrilled to have won the consumer votes a number of times!
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2020 - Winner of Best Destination Specialist
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2018 - Winner of Best Escorted Tour Operator
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2017 - Runner Up of Best Cultural Tour Operator
TTG Travel Awards
Wendy Wu tours are proud to have won two prestigious TTG Travel Awards, widely regarded as being the toughest in the business to win.
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2016 - Escorted Tour Operator of the year
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2016 - Specialist Tour Operator of the year
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2013 - Tour Operator of the yeear
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2010 - Trade Campaign of the year
Wave Awards
We won our very first Wave Award in 2018 for "Best Escorted & Specialist Operator" - our first of hopefully many within the cruising sector.
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2018 - Best Escorted & Specialist Operator
Feefo Independent Customer Feedback
Wendy Wu tours are proud of any award win. But we are especially proud of our 2024 Gold Trusted Service Feefo award which is voted by you, our fabulous customers.
Trip Advisor
Wendy Wu Tours are proud holders of the TripAdvisor Certificate of Excellence for the past five years, and a Traveller's Choice award.
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2020 - Traveller's Choice Award Winner
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2014, 2016, 2017, 2018, 2019 - Certificate of Excellence Winner