BOOK WITH CONFIDENCE DISCOVER WHY NOW IS THE PERFECT TIME TO BOOK
The Award-Winning Tour Specialist
Wendy Wu Tours Reviews

Wendy Wu Tours Reviews

Celebrating 25 Years of tour excellence
Close

Reviews

"We are never satisfied until you come back and travel with us again" - Wendy Wu, Founder & Chairwoman

At Wendy Wu Tours, we want to know what you think about the service you receive when you book with us and what you thought about your tour itself. It's this vital information that helps us to improve in the future.

With this in mind, we have teamed up with independent review company feefo. Once you have made a booking or returned from one of our tours, you'll receive an email from feefo asking you to rate your experience with us.

We then display these reviews right here, completely untouched by us, so you can trust them 100%.


We also have more fantastic reviews from around the globe on TripAdvisor, including many 5 star!

 
Rating
Customer Review

68672

Sunday 12 Apr 2026
Overview Rating:
Our Tour: Poor
We arrived at Tokyo airport to discover that the Wendy Wu representative did not have our names and had departed without us, despite us presenting the paperwork confirming our participation in the tour. We contacted the emergency number; however, the assistance provided was inadequate. There was no follow-up to ensure our well-being or to offer an apology, which was distressing.

The representative on the tour appeared disorganised and lacked sufficient knowledge about the tour. Her communication skills in English were problematic; one example, she directed us to "look left" when she actually meant right. She also miscommunicated the meeting time, stating 9 PM when it was actually 19.00 hrs multiple times. Additionally, she demonstrated limited understanding of the sights and history; upon arriving in Osaka, she mistakenly identified our location as Kyoto. Her brief descriptions, such as simply stating "this is a lake," did not provide meaningful insight. She was unable to answer questions about the sights or their historical significance and often contributed to confusion during interactions.

Our dietary requirements were not adequately accommodated despite being declared in advance and assurances given that they could be met. One example: My husband, who has an egg allergy, was told that egg noodles in his ramen would be safe, but he needed to clarify that they contained egg, which could have resulted in a serious allergic reaction. It was also expected that individuals with dietary needs would be seated separately from their partners, which was inconvenient and unreasonable. This was not a school trip.

Furthermore, the quality of meals was disappointing. One example: We were told Japanese cuisine would be served at room temperature; however, the burgers we received were cold, and I was able to pick up my dish with my fingers because it had not been properly kept warm, as the flame had extinguished shortly after lighting. Attempts to resolve these issues through customer service were unhelpful and only caused additional frustration for the group. The tour rep could not clearly explain what we were eating, contributing to the group's dissatisfaction.

During the tour, a guest encountered health issues and requested medical assistance to obtain prescription medication to alleviate their symptoms. Although the representative assured the guest that a physician would be provided, no medical support was arranged. This situation was indeed and still is concerning and warrants further attention.

Despite favorable weather, beautiful blossom views, and a wonderful group of fellow travelers from around the world, the overall experience did not meet expectations. Given the significant expense and investment in this trip, which we regarded as a once-in-a-lifetime opportunity, the disappointing quality and service levels were particularly disheartening.

I would not recommend Wendy Wu or the Discover Japan tour. Our experience of this extraordinary country was primarily 'discovered' through online research and translation tools. Wendy Wu was a waste of money.

Discover Japan

Thursday 20 Nov 2025
Overview Rating:
Our Tour: Excellent
Superb service from start to finish. The organisation when in Japan was excellent and trouble free. The venues were stimulating and on occasions breathtaking. Highly recommend Wendy Wu.

Discover Japan

Wednesday 05 Nov 2025
Overview Rating:
Our Tour: Excellent
No fuss, and a faultless 'Discover Japan Tour'.
They did what they said they would do. A1 5Stars.
We booked rather late leaving just 6 weeks preperation.
My only comment would be, a little more guidence would be good regarding the advised upfront-online registration on the Japanese Government Website. There is good tuition on YouTube, this could be included and passed on to UK travellers.

Discover Japan

Monday 03 Nov 2025
Overview Rating:
Our Tour: Good
Apart from the food the whole trip was very good
Food was monotonus and boring in the end
Wish could have more choice
Also last lunch of the trip was a very boring cheap street restaurant which could have been better

Discover Japan

Wednesday 29 Oct 2025
Overview Rating:
Our Tour: Excellent
The tour was exactly as articulated in the documentation. It was packed with iconic sites . The organisation was brilliant and our tour guide - Yoko - exceptional . Everything was meticulously planned and the quality of the food and hotels better than we expected.

68672

Tuesday 21 Oct 2025
Overview Rating:
Our Tour: Good
Discover Japan is a fast paced tour of some of the major sites and some of the less known ones.
The attractions visited are amazing and include some major cities and visits to the mountains. Lots of history and a few UNESCO world heritage sites included in the trip.
There is also the opportunity for some hand-on activities with souvenirs to take home.
Friendly guide who went out of his way to look after us.
Good quality hotels and coaches used throughout the tour.
Only let down was the food. Was expecting a choice of delicious Japanese cuisine but was only given a standard set meal - extremely disappointing, especially when we could see the other food on offer around us.

Discover Japan

Thursday 02 Oct 2025
Overview Rating:
Our Tour: Excellent
This is a very busy trip, packed with amazing locations and sights. Be prepared to cover lots of ground on foot, but it is worth it !!!

Our Response

Many thanks for your 5 star review! It is sincerely appreciated. Kind regards, Jimmy, Wendy Wu Tours

Discover Japan

Thursday 02 Oct 2025
Overview Rating:
Our Tour: Excellent
I would highly recommend Wendy Wu tours , they are very well organised . The tour of Japan was excellent with the guide being very well informed and she went the extra mile , providing us with her favourite snacks to try , cooling wipes and giving us a lot of information about Japanese culture and history .

Discover Japan

Saturday 17 May 2025
Overview Rating:
Our Tour: Excellent
The tour was well organised and lead by a very helpful and informative guide. The information before and on each day of the tour was clear and timely.

Discover Japan

Thursday 01 May 2025
Overview Rating:
Our Tour: Good
A very intensive tour of some of the major Japanese highlights
Good hotels, although the one in Tokyo could have been nearer the centre
Transport throughout well organised and comfortable.
Very helpful guide although could have been more aware of pace of group as we progressed between sites
3 good meals a day although, personally I would have preferred a greater balance between Japanese and western food. Dietary requirements well catered for but at times some strange choices made.
I would say that this is not the tour for people with mobility issues, too many stairs which are often steep and slippery and too much walking between sites on sometimes rough paths

Discover Japan

Thursday 17 Apr 2025
Overview Rating:
Our Tour: Excellent
The best company we have traveled with in 40 years. Particularly good when our flight was cancelled

Discover Japan

Sunday 13 Apr 2025
Overview Rating:
Our Tour: Excellent
Well organised tour with an excellent guide. The sights we were taken to were excellent and the knowledge of our guide was second to non.
The activities of paper making, origami and golf leaf making were great fun and well worth doing.
A bit more time could have been spent seeing the lights and evening culture in Tokyo.
Unable to see Mount Fuji due to the weather and the boat trip on the lakes was badly affected, unfortunately there is nothing to be done that can affect nature.
The transfers to and from the airports could do with a little more thought
as travellers are weary when they arrive and not at their best for thinking how to get about in a new city.

Discover Japan

Wednesday 09 Apr 2025
Overview Rating:
Sumiko was an outstanding guide, blending her deep knowledge of Japanese history with a lively and engaging delivery. She adeptly answered most questions and proactively sought out responses for any she couldn’t immediately address. Her commitment to enriching the experience was evident in the thoughtful activities she introduced during long bus journeys—whether demonstrating origami, hosting short quizzes, or sharing insights into kimono traditions. Her ability to manage the group with patience and flexibility ensured a smooth, well-organised tour, always keeping the schedule on track. An excellent guide who truly went above and beyond.

Discover Japan

Wednesday 26 Mar 2025
Overview Rating:
All in all the tour was an excellent experience. It was expensive but there were very few extras required so it was good value for the standard of hotels, food and transport. Asa worked really hard. Nothing was too much trouble. She is an excellent guide.

Discover Japan

Tuesday 25 Mar 2025
Overview Rating:
My fourth Wendy Wu tour and the standard was as good as the others - good hotels, good itinerary, good food and an amazing tour guide made the trip unforgettable. Mariko was exceptional in her interaction with everyone on the tour. She gave us an amazing insight into Japan - culture and customs - her local knowledge was excellent - able to answer questions and give us lots of information and history.